Trumbull Mall Area Transformation

Letter From First Selectman Tesoro

I am excited to present the Trumbull Mall Area Market Feasibility and Land Use Study, and the recommendations and economic analytics contained within it. The study area which runs from the Merritt Parkway to the Trumbull/Bridgeport town line, and along Main Street and Madison Avenue, presents many complexities and challenges.  But as I like to say, it presents even more opportunity into the future.  The ability to transform this area to a vibrant destination where the Trumbull and regional communities will live, work, play, and shop is very achievable.  This transformation will provide new amenities, jobs, tax revenue, and housing diversity.

This study has been no small undertaking.  I want to thank residents, businesses, property owners, boards and commission members, town staff, our consulting team, and other stakeholders who participated in the development of this vision and road map forward.  It was essential for us to research and understand the complexities of the real estate, infrastructure, property ownership, lease restrictions, community desires, and market realities to formulate a collective vision and path forward.

The potential to integrate an additional 1.1 million square feet of infill commercial development on the Trumbull Mall site over-time will create significant new value while helping to support and sustain the existing mall and its businesses.  New public realm improvements, improved walkability, and connection to the adjacent neighborhoods will make the area into a 21st century destination.

Our work is only beginning, as we enter the second phase of this work, we need your continued participation.  We are taking this study to the market.  We are exploring public private partnerships and laying the groundwork for investment by establishing the supporting land use regulations that will signal the Town is serious about attracting investment and transforming the area.

Working together and over time, we can shape a vibrant new district that will be a regional destination for generations to come.

Vicki A.Tesoro,
First Selectman
Town of Trumbull, CT

Study Documents

Study Overview

The Town of Trumbull has undergone a Market Feasibility & Land Use Study for the Trumbull Mall area that extends from the Merritt Parkway to the Bridgeport town line, and from Madison Avenue to Main Street. The goal is to develop a shared vision for the area. The study and vision are a culmination of research, market information, stakeholder input, best practices and professional input.

The study explores redevelopment and investment opportunities for the area as well as infrastructure, regulations, branding and other issues that impact the success and vibrancy of the area. The study concludes with clear implementation steps toward achieving the vision in partnership with public and private owners and stakeholders, including an action plan to take the study and vision to the market.

The study began with stakeholder interviews, a review of existing conditions in the area, and analysis of development trends. This research was followed by a series of community meeting focused on community visioning for the area. All this information was used to evaluate and create various development scenarios for the region which have resulted in the most recent draft of the study, including recommendations for next steps.